The Dutch have the reputation of being astute and inventive, with a strong feeling for tradition and yet, at the same time, a modern approach to life. They are critical towards others but also set high standards for themselves. Whilst aspiring to quality and perfection without concessions, the Dutch are known as individualists: men and women with a will of their own, who pursue their own tastes with quiet assurance.
A small province of the southern Netherlands and northern Belgium is home to the Limburgers, connoisseurs who not only appreciate the good things in life but also know how to create them. In a region where flamboyance and a philosophical outlook on life go hand-in-hand, the pipe smoker recognises instinctively that Roermond, situated at its centre, is the natural home of Hilson.